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- Best of YAP 2024 || Friday, 27 December
Best of YAP 2024 || Friday, 27 December
Jony Lee
December 27, 2024
Welcome to Day 12 of the Best of YAP 2024!
Our team’s taking a little holiday break, but don’t worry—we aren’t going anywhere.
Because over this holiday period, you’ll be treated to one of our fave articles in your inbox each day.
So whether you’re sitting by the fire with a warm cup of cocoa (lookin’ at you, Northern hemi folks), or hitting the beach (for those of us having a summer Christmas), you can catch up on some reading and remind yourself of what a wild year 2024 was.
Catch ya in 2025!
- Charlotte, Editor ♡
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3 Ways to Increase Your Engagement on Instagram
Instagram is the place to be for creators who want to build an engaged audience. The platform has made it clear that the best way to grow your account is by posting consistently, replying to comments, and creating shareable content.
Instagram has not been hiding how their algorithm works. And, for the most part, none of it is lies!
Who knew a day like this would come... A social platform giving sound advice for creators that are implementable and give the results promised... 👀
Don't tell TikTok, but the Instagram algorithm is dominating.
Right now, growth on Instagram is unmatched. Nothing I am going to share in this article is anything new.
But these are my top 3 ways to increase your engagement on Instagram that I have found to be the most successful in growing my own account (@jonymlee).
1. Consistency is key
I know you're thinking, 'Wow what a new perspective! How insightful! Never heard that one before!!!!!!'
BUT there's a reason clichés are cliché. They continue to be true no matter the time, place, or topic.
Consistency helps in a multitude of ways e.g. your own personal learning, it increases touchpoints to your brand, it generates more data etc.
BUT when it comes to increased engagement specifically, Instagram favours consistency. The algorithm is at its prime for creators who are putting out a consistent flow of content.
It's as if Instagram can recognise creator efforts and are rewarding them for it. This leads to more opportunity to find new audiences and increase your reach.
2. Reply to your comments
It's easy to forget to reply to commentary, but the comment section is the best way to encourage returning engagement.
When your audience understands they are part of a two-way conversation with you, it encourages them to continue to engage. Strategically, you can reply to comments that create points of discussion. The discussion creates more engagement on your posts.
This signals to the algorithm people are still engaging. And this leads to more reach and hopefully begins a cycle of reach and engagement.
-Jony, Creative Director
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