Your ATTN Please || Friday 23 February

Wondering why Ye’s low-budget Super Bowl ad was such a hit?

Today we’re sharing why it worked.

We're also giving you tonnes of content ideas around the most popular tv shows right now.

In today's newsletter:

  • Bridgerton is (almost) back

  • It's reality tv season!

  • Ye turns a $0 ad into $19 mil in sales

  • KWESCHENS with Caitline

  • What's going viral right now

  • Tips for super niche brands

And if you want some free marketing advice, make sure to reply with your kweschens!

- Charlotte, Editor ♡

So, What’s the Tea?

Dearest readers,

The most anticipated TV show of 2024 is almost here. Bridgerton, a saucy period drama which became popular during COVID, is releasing its 3rd season on May 16. We're telling you now because it's about to take social media by storm!

In the past, the show has sparked many new trends. Remember seeing girls fall in love with corsets? There was plenty of lip-syncing to heart-wrenching speeches and creating cheeky edits from jaw-dropping moments in the show, too.

Here are some ways you can get out ahead of the new season release:

  • Create Bridgerton skits based on your favourite characters from the show.

  • Have your team dress like the characters and film them as they go about their normal day.

  • Create themed content centred around the early 1800s. For example, you could have a Bridgerton-style lunch or modern-day ball if it's relevant to your brand.

If you get on the Bridgerton trend quickly enough, your business might be the diamond of the season.

And if reality tv's more your jam, there's plenty of that to go around right now, too.

Whether you're into MAFS, Love is Blind, or Love Island, you're spoilt for choice this time of year.

So how can you use this in your content? Simply, you can piggyback the car crash. The popularity of these shows brings huge audiences that are desperate to see what happens – huge audiences that you can tap into by leaning into the frame.

To grab your audience's attention, you can invest in using the sounds of the show dialogues or doing green screen comments on gossip pages. Whatever you do, don't be afraid to give your personal opinion.

Think about what your brand stands for. Then think about how what’s happening on screen relates to those values. Where those two things are most aligned or at odds is where the gold is.

The key is to make content that relates to the show and your brand values – so you don’t just get seen, you get your message across.

- Annelise, Intern & Nate, Creative Director

Ye turns a $0 ad into $19 mil in sales

Ye's Super Bowl ad was a 30-second video of himself in a car using his iPhone. Even though it was low-quality, it turned out to be extremely successful.

Some of the most creative, tear-jerking and award-winning ads have aired during the Super Bowl.

However, Ye (formerly known as Kanye) decided that spending millions on a commercial for Yeezy was just not it.

His self-filmed video footage was low quality and the audio wasn’t crisp, either. However, this video, which some are calling the worst Super Bowl ad ever, generated $19 mil in Yeezy sales within 24 hours.

So how did he do it?

Ye used the "Facetime effect", which happens to be really popular on TikTok right now. This just means he talked directly to the camera in a very informal manner, like he was talking to a friend.

Why does the "Facetime effect" work so well?

Because viewers value authenticity. After all, social media is full of embedded ads and false claims. In contrast, Facetime-style videos make the audience feel like they're hearing from a friend instead.

Ye’s personality has been all over the media so people know what he's really like. His audience could easily see that this ad was truly authentic to him and his brand.

I don’t think this advertisement is going to win any awards. But it does show that quality isn’t everything. Authenticity is.

So if you want to connect with your audience, you need to show the real you.

- Annelise, Intern

Get To Know The Team

Welcome to KWESCHENS – the inside scoop on our TAS team and what's unfolding in their lives. Each letter in KWESCHENS unveils something they'd love to share with you - you'll catch the drift.

For this interview, we have new blood - Caitline Njoto. Hailing from Taiwan, Caitlin is already proving to be an absolute powerhouse when it comes to managing clients. Check out her answers to my KWESCHENS 👇

Who's Killing it in the office?

Sam! Just watching him produce one of our clients’ filming was really awesome. I loved seeing him in his element.

What’s a recent Win you’ve had?

Getting good feedback. It’s always great to get that, especially when you’re new.

What are you most Excited for at TAS?

I’m really excited to plan my first photo shoot. I can’t wait to be part of producing client content.

Who's the most Savage Coworker in the office?

Leish. That’s self-explanatory. If you’ve met her, you know. 

What's Hard in your role right now?

Not being able to run with the other account managers yet.

What are you currently Exploring at TAS?

How to run a good discovery session.

Who’s the Nicest person in the office?

Mel, Tyla, and Leigh. They’re just so warm and bubbly.

Favourite Social media thing at the moment?

British Chinese takeaway videos. When they do a haul and just douse the fried food with sweet and sour sauce. Love it!

Check out the full interview here.

Stay tuned for more KWESCHENS with the TAS team!

- Mel, Community Manager Extraordinaire

What’s Going Viral?

Got FOMO?

Listen to our YAP Podcast Tuesday - Saturday, where Stan & Jony break down the videos that are blowing up on social media. Not only will you learn why they work, but we’ll tell you how to capitalise on these trends before they disappear.

Watch the full podcast here and subscribe to the YouTube Channel so you don’t miss an episode.

Check out what's going viral RIGHT NOW before you miss it 👇

Tweets from The Intern

Send Us Your Kweschens!

Q - My brand, which focuses on money and indigenous wealth, is super niche! What tips do you have for me? - Te Kahukura

Hi Te Kahukura!

First of all, I 💛 your mission. So awesome.

For a really niche brand like yours, staying super connected to your audience is key. Take every opportunity you can to engage with them, figure out what they really need from you, and then give it to them.

This kind of really authentic interaction will make you the go-to expert on the topics you talk about. And because you're so well connected to your audience, you'll always know exactly how to create content that's relevant to what they need.

- Charlotte, Editor ♡

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