9 Lessons we learned from creating our own YouTube show

Since last year, our team's been talking about how more and more brands are going to start creating their own shows.

We've shared how you can make your own show in your short-form content.

And we've predicted that, this year, YouTube will become the new Netflix, which presents a huge opportunity for brands who want to create long-form content.

But what you may not know is we've spent the last year creating our own YouTube show, The Dating Void.

And, as we get ready to take TDV international, we want to share everything we've learned so when you're ready to make your own show, you've got a place to start.

So, here are the top lessons we’ve learned from bringing this unique dating show to life.

1. A bold vision drives everything

We started The Dating Void as part of a larger plan to build a media powerhouse within The Attention Seeker.

By showcasing our creativity and tapping into culturally relevant topics, we’ve seen how aligning content with your bigger goals can exponentially grow a brand.

2. Unique concepts capture attention

The format of TDV is that blindfolded contestants go on a live date with the possibility of an audience member stealing their match.

This concept brought suspense and originality to the show. Seeing the success of this format taught us the value of innovating within popular genres (like dating shows) to stand out.

3. Know your audience

Targeting young daters and older millennials who live vicariously through them allowed us to create content that resonates deeply.

Knowing your audience is critical to shaping themes and a tone that they’ll engage with.

4. Authenticity wins every time

Filming live meant we couldn’t rely on heavy editing to manufacture moments.

This authenticity, combined with the spontaneity of a live audience, made the show relatable and engaging. People connect more with real emotions than scripted perfection.

5. The power of collaboration

We partnered with Destro, a talent agency, to cast contestants.

This collaboration was a game-changer because it meant we no longer had to spend valuable time casting for the show. Leaning on experts allowed us to focus on our strengths while ensuring we had the right people in the spotlight.

6. Challenges are part of growth

At the start, our team had no idea how to run a show like this. Over nine live filmings, we’ve evolved into a well-oiled machine.

The key lesson? It's ok if you don't know how to do something at first. Embrace challenges as opportunities to learn and grow.

7. Social media metrics validate success

With over 30 million views and 40,000 followers across platforms in less than a year, we’ve learned the importance of tracking metrics to gauge success and adjust our strategies.

When it comes to building an audience, numbers don’t lie.

8. Monetisation requires creativity

From sponsorships to live event ticket sales and YouTube ad revenue, we’ve diversified our revenue streams to make The Dating Void sustainable.

Thinking outside the box is essential when turning creative projects into profitable ventures.

9. Expansion is the next frontier

We’re taking The Dating Void to Australia in 2025.

Because once you’ve built something successful, scaling it is the logical next step. Strategic growth ensures your project remains relevant and continues to thrive.

Creating The Dating Void has taught us how to balance creativity with strategy.

The team had to learn to embrace risks and adapt as we went along.

And the result is a show that not only builds The Attention Seeker brand, but it resonates with people on a personal level.

These lessons don't just apply to making a dating show. They’re applicable to anyone who wants to create impactful, engaging content that leaves a lasting impression.

Want to see what all The Dating Void is about?

Here’s how you can get involved:

• Watch TDV on YouTube

• Buy tickets to attend a live filming

• Apply to be a contestant

Creating The Dating Void has been a wild ride, and we’re just getting started.

Whether you’re a fan of the show or looking for inspiration to create your own content, we hope these lessons spark your next big idea.

-Stanley, CEO