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Sophie Randell

Sophie Randell

Marketing adviceMarketing advice

How to market in a highly regulated industry (without getting into trouble)

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Will ChatGPT's new image generator mean the death of your job?

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

The death of bold advertising (& how to bring it back)

Sophie Randell

Marketing adviceMarketing advice

How to bust through creative burnout (trust me, I've written over 800 YAP articles!)

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Netflix, Tony Hinchcliffe, & the art of political shapeshifting

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Is "purpose-driven" marketing a lie?

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Sleep as a status symbol

Sophie Randell

Marketing adviceMarketing advice

Why no one is engaging with your content (and 6 ways to fix it)

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Rappers know more about branding than you do—here's proof

Sophie Randell

Marketing adviceMarketing advice

4 Tips for customer surveys that people actually want to answer

Sophie Randell