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Sophie Randell

Sophie Randell

Marketing case studiesMarketing case studies

When Brands and People Swap Faces

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Sports marketing is changing--here's what it means for us

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

McDonald's creates world's first scented billboards

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Marketers say they want "attention," but what does that even mean?

Sophie Randell

Marketing case studiesMarketing case studies

How to use influencers to create personalised shopping experiences

Sophie Randell

Marketing adviceMarketing advice

7 Influencer trends brands need to know about in 2025

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

Why the TikTok case isn't just about TikTok

Sophie Randell

Marketing case studiesMarketing case studies

How Tony's is disrupting the broken chocolate industry

Sophie Randell

What's happening in marketing right nowWhat's happening in marketing right now

The 2025 Consumer Electronics Show has been overrun by...robots?

Sophie Randell

App & algorithm updates & newsApp & algorithm updates & news

What the end of Meta's fact-checking program means for brands

Sophie Randell